Company:
VCCP
Client:
SportPesa
Services Provided:
Camera Operator, Camera Package
About
Zarika and Bellew Boxing Film | SportPesa #MakeItCount
WBC Cruiserweight Emeritus Champion Tony Bellew joined Fatuma “Iron Fist” Zarika at her Liverpool training camp ahead of her Bantam World Title fight in Nairobi. Tomorrow’s Creative provided crew and equipment for the project, the Zarika and Bellew boxing film for SportPesa tells the story of two great champions united by passion, respect, and determination to #MakeItCount.
Filming the Champions
Filmed on location in Liverpool, the project brought together two generations of fighters — one sharing experience, the other chasing legacy. Tony stepped into the gym to put Zarika through her paces. He pushed her limits and passed on the mindset needed to perform at the highest level. As a result, what unfolded was a true meeting of equals — driven by discipline, focus, and belief.
Behind the SportPesa Boxing Film
Working in collaboration with VCCP and SportPesa, Tomorrow’s Creative supplied the Zarika and Bellew boxing film with Sony FS7 cameras. The production combined handheld realism with smooth stabilised motion to draw the viewer into the rhythm of elite training. Every shot reflected movement, energy, and emotion — blending cinematic style with raw authenticity.
In addition, the story was carefully shaped in post-production to align with SportPesa’s global #MakeItCount campaign. The result was a film that balanced close-up realism with a strong visual finish. Therefore, the final edit celebrates mentorship and motivation — two athletes connected by passion and the drive to succeed.
Finally, the Zarika and Bellew boxing film premiered across SportPesa’s international platforms. It reached fans worldwide and reinforced the campaign’s message of focus, discipline, and determination.
🎥 Production: Tomorrow’s Creative
🤝 Agency: VCCP
🥊 Client: SportPesa
📍 Location: Liverpool
🎬 Shot on: Sony FS7