Tomorrow’s Creative love to produce corporate videos! Corporate videos have become an essential tool for businesses to showcase their products, services, and values. It can help to communicate the brand message to the audience and to differentiate from competitors. However creating a great corporate video is not as easy as it seems. It requires careful planning, creative execution and attention to details. In this blog, we will discuss some key elements that make a great corporate video.
- We will define your objective: The first step in creating a good corporate video is to define your objective. Ask yourself what you want to achieve with this video? Do you want to introduce your brand to a new audience? Do you want to promote a specific product or service? Or, do you want to showcase the values and culture of your organization? Once we have a clear objective in mind, it will be easier to create a video that meets your goals.
- We will then identify your target audience: Understanding your target audience is crucial when creating a fantastic corporate video. Who are you trying to reach? What are their interests and preferences? What message will resonate with them? By identifying your target audience, we can create a video that speaks directly to them and increases engagement.
- Let’s keep it simple: One of the biggest mistakes businesses make when creating a corporate video is trying to do too much. A good corporate video should be concise and to the point. Keeping your message simple and easy to understand. Remember, we have a limited amount of time to capture your audience’s attention, so we need to make every second count.
- We will focus on storytelling: People love stories, and a good corporate video should tell a compelling story. Your video should have a clear beginning, middle, and end. It should take the viewer on a journey and evoke emotions. Incorporating storytelling into your video will make it more engaging and memorable.
- We will choose the right visuals: Visuals are a crucial element of any video, and a corporate video is no exception. Choosing visuals that are relevant to your message and help to tell your story. We will avoid using generic stock footage and try to capture footage that is unique to your organization. This will help to make your video stand out and feel more authentic.
- We will use music and sound effects: Music and sound effects will add depth and emotion to your corporate video. Choosing music that fits the tone and message of your video. Sound effects will also be used to enhance the visuals and create a more immersive experience.
- Let’s keep it professional: A corporate video represents your organization, so it’s essential to keep it professional. By providing high-quality equipment and making sure the lighting and sound are at the highest standard. If we use actors or employees in the video, we’ll make sure they’re well-rehearsed and comfortable in front of the camera.
So in conclusion, creating a good corporate video takes time and effort, but it’s really worth it. By following these key points, we can create a video that effectively communicates your brand message and engages your audience. By keeping it simple, focussing on storytelling and choosing visuals and music that support your message. With the right planning and execution, we can create a video that makes a lasting impression on your audience at Tomorrow’s Creative.
It’s been a busy week shooting at this year’s Northern Fashion Week in Manchester. The event was being held at Manchester’s Central Convention centre in the city centre.
The event was from Thursday 8th – Saturday 9th July. We provided crew and equipment at the event to capture the work of the designer’s, the models and create a promotional film for the event.
The event is growing more in popularity each year and featured the work upcoming northern fashion designers.
The project was shot in UHD on a set of Sony FS7’s and Sony A7s and a combination of live multi camera setups and mix of more traditional documentary style shooting.
Great to be shooting for BUPA’s new social media advertising campaign in Manchester today at The Production Factory studios.
To give the piece a more intimate feel we decided to use the Eye Direct, a periscope that goes in front of the camera that allows the interviewer to look through the lens directly with the interviewee. This also allows the interviewee to look straight down the lens, a style often used on shows like SAS: Who Dares Wins.
Shooting format we decided to shoot on two FS7s 4K with Super Speed MK III from Provison and 1/4 Black Promist in the Matte Boxes.
Redcar and Cleveland Ambassadors 2021 event 16 September.
Tomorrow’s Creative are proud to be providing promotional video services at Redcar and Cleveland Ambassador summit in Redcar today.
Tomorrow’s Creative supplied a FS7 kit, sound and drone equipment to produce a dynamic and engaging video for our client.
A little bit about the Ambassador programme.
The Ambassadors are a group of people who are passionate about Redcar and Cleveland and who want to play their part in telling the positive story about how it is a great place in which to LIVE, ENJOY and do BUSINESS.
There was lots of ways people were getting involved with helping with the team. An effort of ‘selling’ our place, and at the same time getting some benefits for their involvement. Please look around the Ambassadors web pages for more details about how YOU can get involved, and help us spread the word about our great place.
The event was hosted at Kirkleatham Walled Garden.
Kirkleatham Walled Garden is situated within the wider Kirkleatham Estate, on the south-western outskirts of the coastal town of Redcar. The historic Estate dates back to the mid-17th century and covers over 79 ha. The majority of the Estate, including the Walled Garden, is owned by the Redcar & Cleveland Borough Council.
We have had drone license updates for 2021 with for operators after new legislation was brought into effect this year. We regulary update our drone licenses with CAA.
New legislation Updates
Air Navigation (Amendment) Order 2020
18 December 2020 – Following the amendment to the ANO that will come into force on 31 December 2020, we have published guidance to the revised regulations as they now appear in law within CAP 2013.
The Cival Aviation Authority, CAA UK legislates the drone laws in the UK.
We offer a range of aerial services using state of the art done techonlogy at Tomorrow’s Creative, read more.
For more information about drone license updates for 2021 please use the following websites.
For the UK Dronecode, links to unmanned aircraft safety apps and other safety information visit dronesafe.uk
We fly using the DJI Mavic Pro 2, it has a Hassleblad camera for crystal clear image quality. Along side shooting in 4K video in D-log for grading this makes it perfect tool for dynamic video production.
The brand-new DJI Mavic 2 Pro edition is the most powerful drone available on the consumer market. Featuring the unique foldable design of the Mavic Series, a huge maximum speed of up to 45 mph and the longest battery life of up to 31 minutes.
The Mavic 2 Pro utilises a three-axis gimbal with Hasselblad camera and 1-inch CMOS sensor and F\2.8 to F\11 EQV 28mm lens, capable of capturing 4K UHD video and 20MP images. Perfectly designed for sunlight and sunset hours, giving the best results in the most challenging conditions.
The Mavic 2 pro has a 4x larger sensing area than the original Mavic Pro – giving you outstanding quality in both images and video.
We are using our new lighting kit from F&V on our shoot in London today. The new lighting kit from F&V is giving us great results for lighting our interviews. You can see a full range of our kit here and more from F&V here.
K4000 Power
Brighter
4×
Maximum Brightness
Utilizing a new lens design, the K4000 Power offers incredible brightness whenever maximum output is needed. Maintaining a 75° wide beam angle the K4000 Power creates up to 7200 lux @ 1m and can still be powered by a single V-Mount battery.
Vibrant Color Reproduction
With a TLCI of up to 99 (97±2) and a CRI of up to 97 (95±2), the Power fixtures raise the color reproduction to new heights,
representing colors truthfully, neutral and vibrant.
New Attachment System
Incorporating the new F&V attachment system for light shaping accessories, the FV tools like barndoors, honeycomb grids, diffusers, filterholders and softboxes.
We are working with Brands 2 Life films today at the DWP (Department for Work and Pensions) in Long Benton, Newcastle. DOP James Melrose is shooting a new promotional at their headquarters.
We working with BBC Sport and BBC Creative this week on exciting new social media version of Match of the Day with presenter Reece Parkinson.
Tomorrow’s Creative is currently in Hawaii, USA providing kit and crew on new production for Borderland and Sky TV.
We have supplied Camera Operater and AC / DIT services as well as equipment over in the paradise islands.
Great to be providing kit and crew on new exciting live streaming adventure show in the Lake district with Ant Middleton’s Ready for Anything.
We are filming exciting new live survival show with Ant Middleton this week in Keswick in the Lake District. Ant Middleton has teamed up with the AA to produce an exciting 24 hour live survival challenge. Check one of the videos out here on Youtube https://youtu.be/JFd331oRBiA or on our page here.
More information about the instructor on the show
Anthony Middleton (born 22 September 1980) is a former British soldier, adventurer and television presenter. He is best known as the Chief Instructor on the Channel 4 television series SAS: Who Dares Wins. Middleton also appeared as the captain in the adventure/reality-show Mutiny and the survival show Escape. In 2018 he climbed Everest for the TV show Extreme Everest with Ant Middleton. (Wikipedia)
Great to be providing kit and crew on new exciting live streaming adventure show. The show will be shot in the Lake district with Ant Middleton’s.
More about the location
The live streaming series will be shot over 24 hours in the Lake District National Park in Cumbria, North West England July, 2019.
The Lake District National Park is a national park in North West England that includes all of the central Lake District, though the town of Kendal, some coastal areas, and the Lakeland Peninsulas are outside the park boundary.
The area has been a designated national park since 1951.
What an exciting project that were are so proud to be a part of.