Tomorrow’s Creative love to produce corporate videos! Corporate videos have become an essential tool for businesses to showcase their products, services, and values. It can help to communicate the brand message to the audience and to differentiate from competitors. However creating a great corporate video is not as easy as it seems. It requires careful planning, creative execution and attention to details. In this blog, we will discuss some key elements that make a great corporate video.

1. We will define your objective: The first step in creating a good corporate video is to define your objective. Ask yourself what you want to achieve with this video? Do you want to introduce your brand to a new audience? Do you want to promote a specific product or service? Or, do you want to showcase the values and culture of your organization? Once we have a clear objective in mind, it will be easier to create a video that meets your goals.
2. We will then identify your target audience: Understanding your target audience is crucial when creating a fantastic corporate video. Who are you trying to reach? What are their interests and preferences? What message will resonate with them? By identifying your target audience, we can create a video that speaks directly to them and increases engagement.
3. Let’s keep it simple: One of the biggest mistakes businesses make when creating a corporate video is trying to do too much. A good corporate video should be concise and to the point. Keeping your message simple and easy to understand. Remember, we have a limited amount of time to capture your audience’s attention, so we need to make every second count.
4. We will focus on storytelling: People love stories, and a good corporate video should tell a compelling story. Your video should have a clear beginning, middle, and end. It should take the viewer on a journey and evoke emotions. Incorporating storytelling into your video will make it more engaging and memorable.
5. We will choose the right visuals: Visuals are a crucial element of any video, and a corporate video is no exception. Choosing visuals that are relevant to your message and help to tell your story. We will avoid using generic stock footage and try to capture footage that is unique to your organization. This will help to make your video stand out and feel more authentic.
6. We will use music and sound effects: Music and sound effects will add depth and emotion to your corporate video. Choosing music that fits the tone and message of your video. Sound effects will also be used to enhance the visuals and create a more immersive experience.
7. Let’s keep it professional: A corporate video represents your organization, so it’s essential to keep it professional. By providing high-quality equipment and making sure the lighting and sound are at the highest standard. If we use actors or employees in the video, we’ll make sure they’re well-rehearsed and comfortable in front of the camera.

So in conclusion, creating a good corporate video takes time and effort, but it’s really worth it. By following these key points, we can create a video that effectively communicates your brand message and engages your audience. By keeping it simple, focussing on storytelling and choosing visuals and music that support your message. With the right planning and execution, we can create a video that makes a lasting impression on your audience at Tomorrow’s Creative.

It’s been a busy week shooting at this year’s Northern Fashion Week in Manchester. The event was being held at Manchester’s Central Convention centre in the city centre.

The event was from Thursday 8^th – Saturday 9^th July.  We provided crew and equipment at the event to capture the work of the designer’s, the models and create a promotional film for the event.

The event is growing more in popularity each year and featured the work upcoming northern fashion designers.

The project was shot in UHD on a set of Sony FS7’s and Sony A7s and a combination of live multi camera setups and mix of more traditional documentary style shooting.

Redcar and Cleveland Ambassadors 2021 event 16 September.

Tomorrow’s Creative are proud to be providing promotional video services at Redcar and Cleveland Ambassador summit in Redcar today.

Tomorrow’s Creative supplied a FS7 kit, sound and drone equipment to produce a dynamic and engaging video for our client.

A little bit about the Ambassador programme.

The Ambassadors are a group of people who are passionate about Redcar and Cleveland and who want to play their part in telling the positive story about how it is a great place in which to LIVE, ENJOY and do BUSINESS.

There was lots of ways people were getting involved with helping with the team. An effort of ‘selling’ our place, and at the same time getting some benefits for their involvement. Please look around the Ambassadors web pages for more details about how YOU can get involved, and help us spread the word about our great place.

The event was hosted at Kirkleatham Walled Garden.

Kirkleatham Walled Garden is situated within the wider Kirkleatham Estate, on the south-western outskirts of the coastal town of Redcar. The historic Estate dates back to the mid-17th century and covers over 79 ha. The majority of the Estate, including the Walled Garden, is owned by the Redcar & Cleveland Borough Council.

We are working with Brands 2 Life films today at the DWP (Department for Work and Pensions) in Long Benton, Newcastle. DOP James Melrose is shooting a new promotional at their headquarters.

We did a spot off filming at a charity event for Down Syndrome North East this week.

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