The event was from Thursday 8th – Saturday 9th July. We provided crew and equipment at the event to capture the work of the designer’s, the models and create a promotional film for the event.
The event is growing more in popularity each year and featured the work upcoming northern fashion designers.
The project was shot in UHD on a set of Sony FS7’s and Sony A7s and a combination of live multi camera setups and mix of more traditional documentary style shooting.
Director of Photography on new Topshop Promo.
A bit about the product:
Say hello to our new super-product: the Air Cushion Skin Perfector. Providing the answer to a flawless, airbrushed finish – no Photoshop necessary – we’ve enlisted six cool girls on our radar to showcase the essential new product for girls-on-the-go.
The video was shot at loft studios in London over the course of 2 two days. The video was shot on two Arri Amira’s with Zeiss Cinema Zooms. The Director of Photography on new Topshop Promo was James Melrose.
The video will be between 30 and 60 seconds long for use on socail media channels to promote the new make up product by the Topshop.
The video is directed and edited by Katie Freestone from Topshop.