Bupa Ad Campaign

Great to be shooting for Bupa on a new social media advertising campaign in Manchester, filmed at The Factory Studios (The Production Factory). With a tight schedule and a performance-led setup, the priority was to keep the day efficient while still delivering a clean, premium look that feels authentic on social.

For this shoot, we wanted the interviews to feel direct and personal. Social content works best when it feels like someone is speaking to you, not performing at you. So we built the approach around strong eye-lines, simple framing, and consistent lighting that kept attention on the message.

Production approach

To create a more intimate feel, we used the Eye Direct system. It’s a periscope-style tool that sits in front of the camera and lets the interviewer maintain natural eye contact while still “looking down the lens”. At the same time, it encourages the interviewee to look straight to camera without feeling awkward. That direct-to-viewer style is often used in high-impact factual formats (for example, shows like SAS: Who Dares Wins) because it feels immediate and honest.

That choice also speeds up performance. Contributors settle faster, answers feel more natural, and the edit gets cleaner soundbites. As a result, the final film can land with more clarity and confidence—especially in short-form social placements.

Camera, lenses, and look

We shot on two Sony FS7s in 4K to keep coverage flexible and the pace moving. A two-camera setup means we can hold a consistent master while also capturing a second angle for variation, cut points, and emphasis. We paired the cameras with Zeiss Super Speed Mk III primes from Provision, which gave us a fast, cinematic feel and strong separation between subject and background.

To soften the image slightly and add a more flattering finish, we ran a 1/4 Black Pro-Mist in the matte boxes. That helped lift highlights gently and keep skin tones feeling natural, while still holding a clean, modern commercial look.

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