Company:
Topshop
Client:
Arcadia Group / Topshop
Services Provided:
Director of Photography Camera Package
About
Topshop Air Cushion Commercial – Behind the Scenes
Tomorrow’s Creative worked on the Topshop Air Cushion commercial, supporting the creative team with professional crew and equipment services. The campaign launched Topshop’s new Air Cushion Skin Perfector — a lightweight product designed to give an airbrushed finish without filters or Photoshop. Featuring models like Charlie Barker, the advert celebrated individuality and real beauty with energy and confidence.
Production & Collaboration
We collaborated with Topshop and their in-house marketing team to deliver a stylish and engaging final cut. As part of the shoot, our crew provided lighting, camera operation, and on-set production support. Because of this teamwork, the project ran efficiently and met Topshop’s high creative standards. The soundtrack, “Liquorice” by Alice Jemima, gave the film an upbeat tone that matched the campaign’s fresh and youthful look.
Creative Concept
Topshop described the film as “a celebration of cool girls on our radar.” Each model brought their own personality to the screen, showing how natural beauty and confidence can shine without digital retouching. In addition, the visual tone blended fashion and lifestyle, creating a campaign that felt authentic, spontaneous, and fun.
Our Role in the Project
At Tomorrow’s Creative, we provided complete crewing support for this beauty production. From lighting setup to camera movement, our focus was on quality, precision, and timing. As a result, the visuals stayed consistent with Topshop’s brand style — modern, confident, and full of life.
Building Campaigns That Connect
From British Glass to Topshop, we help brands create content that connects. Every project receives the same care, creativity, and attention to detail — ensuring visuals that inspire audiences and strengthen brand stories. To start your next campaign, contact our team today.
